Auditing your website’s content can be daunting. It’s long. It’s arduous. And there’s no guarantee you’ll get results with any kind of clarity. Here are 10 quick and easy micro audits you can run today.
Everything you need to know about content strategy and content auditing
There are lots of terrific books and opinions on content auditing, but very little academic research. Almost none, in fact. Dr. Isabelle Sperano from MacEwan University is one of the first researchers to dig deep into content audits from an academic perspective. We’re pleased as punch to work with Dr. Sperano on a series of articles about content audits: what they are, and how to get the most out of them.